Privacy & Security

This privacy policy is intended to assist you in understanding what information we gather about you when you visit this Web site, how we use that information, and the safeguards we have in place for the information.

This Privacy Policy applies only to the information collected online by TheLimited.com.

WHAT TYPE OF INFORMATION DOES THELIMITED.COM COLLECT ONLINE?

1. General Browsing:
TheLimited.com gathers navigational information about where visitors go on our Web site and information about the technical efficiencies of our Web site and services (i.e., time to connect to our Web site, time to download pages, etc.). This information allows us to see which areas of our Web site are most visited and helps us better understand our visitors' experiences at TheLimited.com. With the navigational information, we can improve the quality of our Web site by recognizing and delivering more of the features, areas and services our visitors prefer. In the process of gathering navigational information, non-personally identifiable information (for example, domain type, browser version, service provider and IP address) may be collected which will provide information regarding a visitor's use of our Web site.

2. Collection of Personal Information:
TheLimited.com may ask you to provide personal information when you sign up to receive e-mails from The Limited or other marketing materials. The personal information we collect could include name, postal address and e-mail address. The Limited e-mail allows you to receive exclusive information about special offers, media events, new products and much more. If at any time you would like to stop future delivery of The Limited e-mail, please follow the removal instructions located at the bottom of each message.

HOW DOES THELIMITED.COM USE AND SHARE THE INFORMATION COLLECTED ONLINE?

TheLimited.com uses the information you provide when signing up for our e-mail list to send information about our products, events, surveys, promotions and possibly contests to you.

We may use third party vendors to help us provide services to you, such as monitoring site activity, hosting the Web site, promotions and events, maintaining our database and administering and monitoring e-mails.

You should be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or is necessary to protect the users of our Web site, the site or the public.

VISITORS FROM OUTSIDE THE U.S.

If you are visiting TheLimited.com from a location outside of the U.S., your connection will be through and to servers located in the U.S. All information you provide to TheLimited.com will be maintained in Web servers and/or internal systems located within the U.S.

COOKIES

TheLimited.com uses a browser feature known as a cookie. A cookie is a small data file that is stored by your Web browser on your computer. Cookies are typically stored on your computer's hard drive and are used by TheLimited.com to help track clicks and pass information as you go through the pages within our Web site. We may also use cookies to tell us whether TheLimited.com has been previously visited by you or someone using your computer and to assist in the administration of your use of features and programs on our site.

We may also use cookies and a technology known as clear gifs which are typically stored in e-mails to help us confirm your receipt of, and response to, our e-mails and to provide you a more personalized experience.

We may elect to use third party advertising companies and allow them to collect non-personally identifiable information by placing cookies when you choose to visit and when you visit TheLimited.com. These companies may use information (not including your name, address, e-mail address, or telephone number) about your choice to visit and your visits to our site and other Web sites to provide advertisements about The Limited's products and services on this and other Web sites. These companies may also provide information to us which we would use to gauge the effectiveness of the advertisements they place about our products and services and for marketing purposes.

We may also enter into an agreement with a company that would place cookies on your computer to collect information on our behalf. The information that would be collected through these cookies could educate us on such things as search engine referral, how you navigate around our site, traffic driven by banner ads, responses to e-mail, unique visitor identification, and product browsing. The information and analysis we would receive would be used to assist us in better understanding your interests in our Web site and to better serve those interests, including providing e-mails aimed at interests you expressed on our site.

PRIVACY OF CHILDREN ON OUR WEB SITE

To ensure compliance with federal law, TheLimited.com does not knowingly collect or maintain information provided by children under the age of 13.

LINKS TO OTHER WEB SITES AND SERVICES

For your convenience, our Web site may contain links to other Web sites. TheLimited.com is not responsible for the privacy practices, advertising, products or the content of such Web sites. Links that appear on TheLimited.com should not necessarily be deemed to imply that TheLimited.com endorses or has any affiliation with the linked Web sites. We encourage you to review the separate privacy policies of each site you visit.

UPDATES TO PRIVACY POLICY

As The Limited continues to offer visitors new and different types of content and services, TheLimited.com may modify its information collection, use or disclosure practices. Should there be a material change to our information collection, use or disclosure practices, it will be applied only to information collected on a going forward basis, and we will update this privacy policy.

SECURITY STATEMENT

TheLimited.com has imposed confidentiality obligations on its service providers who will have access to the personal information collected on this site. In addition, we have implemented administrative, technical and physical measures to address the confidentiality of personal information collected on this Web site.

While we implement the above security measures for this Web site, you should be aware that 100% security is not always possible.

QUESTIONS OR CONCERNS

If you have additional questions or would like more information on this topic, please feel free to contact us at:

Limited Stores Client Relations
3 Limited Parkway
Columbus, OH 43230
privacypolicy@thelimited.com

This privacy policy is effective September 21, 2007.